Voice

Clear beats clever when people are trying to finish work.

Dragon Tasks copy should be direct, useful, and honest about product status. It can be warm, but it should not hide feature limits under hype.

Say

Free boards, planned premium features, export-friendly task ownership, and simple project flow.

Avoid

Fake launch claims, vague productivity magic, competitor dunking, or promises about unavailable integrations.

Tone

Practical, calm, capable, and slightly dragon-branded without becoming childish.